'CAVEAT EMPTOR'..... LET THE BUYER BEWARE
!
'Goji' is the colloquial name given only to
this Tibetan berry by the indigenous Tibetan and Mongolian people
of the region. Local wildcrafters are careful to distinguish the
Tibetan Goji berry (Lycium Eleganus barbarum) from its
distantly related offspring, the Chinese Wolfberry (Lycium
barbarum), pointing out that while the later evolved (over
centuries) from the Tibetan Goji berry, its genetic makeup differs
considerably, as do the regions within which these two different
berries are grown. The Tibetan Goji berry has been recognized as
clearly having the highest in nutrient energy of all the 80 plus
varieties of Lycium. Even the Chinese want Tibetan Goji berries and
marketers often fraudulently call their Wolfberries 'Goji' to
generate more profit.
Of the many varieties of the botanical
Lycium, the Tibetan Goji berry has earned the respect of the great
physicians of Tibet for many centuries. The Tibetan Goji berry is
considered to be the Mother of all Lyciums! It grows in very remote
unpolluted hills and valleys of Tibet and Mongolia, in soil so rich
in nutrients that the berries are exploding with this special
nurturing vitality.
Tibetan Goji berries grow in profusion in
wild areas with bushes reaching over twenty feet. The round red
berries are harvested in the late summer and early autumn by being
shaken onto mats, then shade-dried before packaging on location.
Every harvest is tested for purity - proving that they are free of
any chemicals, pesticides, heavy metals, etc.
Of course they are very pure because no
chemicals are ever used. These wildcrafted berries exceed any
organic standards set by any country in the world and have more
nutrient energy than cultivated varieties such as the Wolfberry,
abundantly available from China.
It is said in Tibet that eating Goji berries
in the morning will make you happy the entire day - with such a
practice, eventually you can't stop smiling.
The taste is not too difficult to describe
.... some say between a cranberry and a cherry .... others say they
taste of raspberry and plum ....
Savor each berry individually or add
to hot and cold cereals and blender fruit juice drinks. Add a
handful to your water bottle and eat them as you drink, usein trail
mix, soups, whole fruit and nut bars, baked goods, tea, etc.